First, a marketer needs to sell the product or the service to increase the income. Second, a marketer is required to look for a potential distributor for the business and allow him to sign up. From then, he will be able to get a portion of the sales collected from the recruit. This is how the cycle of network marketing business works. MLM network marketing businesses found a new way to gauge whether or not to pursue in building a network and allowing the business to grow and reach the level of success. A lot of times, this new found route have been ignored by marketers which gave them reasons to fail in the business. Remember, this kind of business does not limit the marketers or distributors to use any tool and technique to expand the network.