MLM: Ways to Multi-level Small Business Success

What is MLM?

MLM or Multi-level marketing is a kind of marketing strategy that compensates the sales force not only for the sales they made but also for the other people's sales whom they refer or recruit. The recruited sales force is commonly called the “downline” and they can provide various levels of compensation. 

The sales people are expected to sell directly the products to their customers through relationship referrals and word of mouth marketing. Though, there are lots of criticisms relating to the illegal pyramid schemes, the real multi-level business has grown and flourished and even become very helpful to start-up businesses. The MLM also named internationally as network marketing, pyramid selling and referral marketing.

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