Marketing traditionally sells by sending information to the people. And marketers produce their brochures and send them through email or direct mail, or it can be in a form of place advertising. This strategy is known as “push” and the marketers are the ones who start a conversation. On the other hand, when on the web, the majority of the contacts is “pull”. People would just visit your website and look for information, and thus, the visitor is the one starting the conversation. And you have to converse as well. You need to satisfy their need for information before you can market. And below are some of the most important things that you need to bear in mind while you make your marketing content.
1.) Marketers always consider how they can draw people in. Especially when it is on the web, their most important concern is on how not to drive people away.
